DESIGN. INNOVATION. EXPERIENCES.
I deeply believe great design is not just about how things look but rather how well they function. Applying any kind of design is always a purpose-driven process. It is about understanding you – your story, your company & brand, your people & culture, your products, your offerings and services and most of all your customers.
I design and innovate to enhance experiences, I create engaging communication – websites, mobile and web applications, user interfaces, and brochures, I establish design systems and style guides. I align brands in different mediums.