iComply
Brand Story, Visual Identity &
User Interface Designs
Non-compliant staff put your business at risk. Don’t take the chance. iComply’s easy-to-use platform and app help you to understand your workforce’s compliance at a glance, empowering you to achieve full compliance.
First things first
Understanding story telling
Creating a brand story and visual identity is crucial for any business or organisation that wants to establish a strong presence in the market. The brand story tells of the brand’s origin, purpose, and mission, and it helps to humanise the brand, making it more relatable & tangible to the audience. By developing a story that resonates with the target audience, the brand can differentiate itself from its competitors and build a loyal following.
The visual identity, including the logo, color scheme(s), and other design elements, creates a consistent and recognisable brand image that helps the audience identify the brand and connect with its narrative, across all communication channels. A well-designed visual identity can also help to establish trust and credibility with customers, which is crucial for building long-term relationships.
Secondly
The Client
Get to know the client – their story, their company & brand, their people & culture, their products, their offerings and services, and most of all their customers. In order to do so, we went through a brand discovery phase – conducted interviews, run workshops, defined brand values & tone of voice, and discovered the why, what, who & how of iComply.
Design Systems
A consistent and cohesive visual language
The design system we created is based on a set of guidelines that outline specific design elements such as colour palettes, typography, spacing, and imagery, ensuring consistency across all platforms as well as helping convey iComply’s personality and values.
In this particular case, the design system not only applies to iComply’s traditional communication materials such as websites, marketing collateral, and stationary, but also to all web and mobile applications that are built using the Tailwind framework. This approach ensures that all user interfaces are visually consistent, easy to use and adhere to the brand’s overall design language.
Although consistency and coherence may appear similar, they are fundamentally distinct: consistency focuses on unifying elements within a system by making them uniform, while coherence emphasizes clarity in communication and understanding.
Primary, Secondary Colours & Application Colours
Dynamic Typography
The easiest way to stay compliant with your business
The easiest way to stay compliant with your business
The easiest way to stay compliant with your business
The easiest way to stay compliant with your business
The easiest way to stay compliant with your business
When writing titles/headers we can use a mix of the ‘thin’ font-weight and the ‘medium’ font-weight where the latter emphasis the message.
Dynamic Typography
“
The quick brown fox jumps over the lazy dog is an English-language pangram. iComply helped us to cut down our onboarding time by 50%.
Ulf Schroeter, Creative Head of obii.mobi
Other Brand Applications
The Logo
A logo is a critical component of a visual identity and one of the most recognisable aspects of a brand. The starting point for this logo development was by looking at iComply’s brand values and finding a visual cue that represents a gesture of ‘providing’, ‘help’, and ‘offering’.
As often, we also started with a circle. A circle is a fundamental and versatile shape in design that can convey various meanings, such as unity, infinity, and completeness. Overall, the circle’s harmonies in design can help to create a visual experience that is aesthetically pleasing, easy to understand, and memorable.
Being Part of the Family
Fitting into the Brand Architecture
iComply is a subsidiary/division of a larger organisation. We have taken a strategic approach to branding by ensuring that the design principles of its logo can be applied across all of its subsidiaries or divisions. This will help to build brand recognition, trust, and loyalty among customers or clients, who may be more likely to engage with other companies under the same umbrella organisation as a result.
Across Channels
Some examples of appearance
iComply Mobile Look'n'feel
iComply Health Apple Watch App E_ID
iDeliver Shipping Bag
iComply Outdoor Ads
iComply Stationary
iComply Uniform
Icons
Some examples
