LinkGroup: Annual & Sustainability Reports
Together with our friends from Fallon Dasey (one of the best wordsmiths in town), we created Link Group’s Annual and Sustainability reports…
… and this is how it went (in a nutshell).

From here…
The brief
Create an annual & sustainability report for print & digital

to here…
Get to know the client
Their company +
Their brand +
their people & culture +
Their products & Services +
Their Customers

to here…
Research

to here…
scripting & conducting Interviews
with the chair, CEO, CFO, CTO, board members and other key stakeholders

to here…
Content gathering & creation
visual concepts & page layouts +
content writing & editing +
infographics & photography

to here…
Revisions
Leading to Final proofs & Designs

to here…
Release to market
Annual report print version +
Annual report digital version +
Sustainability report digital version


