LinkGroup: Annual & Sustainability Reports
Together with our friends from Fallon Dasey (one of the best wordsmiths in town) we created Link Group’s Annual and Sustainability reports.
And this is how it went (in a nutshell)…
From here…
The brief
Create an annual & sustainability report for print & digital distribution
to here…
Get to know the client
Their company +
Their brand +
Their people & culture +
Their products & Services +
Their Customers
to here…
Research
to here…
Scripting & conducting interviews with the chair, CEO, CFO, CTO, board members and other key stakeholders
to here…
Content gathering & creation
Visual concepts & page layouts +
Content writing & editing +
Infographics & photography
to here…
Revisions
Leading to Final proofs & Designs
