LinkGroup: Annual & Sustainability Reports
Together with our friends from Fallon Dasey (one of the best wordsmiths in town) we created Link Group’s Annual and Sustainability reports.
And this is how it went (in a nutshell)…

From here…
The brief
Create an annual & sustainability report for print & digital distribution

to here…
Get to know the client
Their company +
Their brand +
Their people & culture +
Their products & Services +
Their Customers

to here…
Research

to here…
Scripting & conducting interviews with the chair, CEO, CFO, CTO, board members and other key stakeholders

to here…
Content gathering & creation
Visual concepts & page layouts +
Content writing & editing +
Infographics & photography

to here…
Revisions
Leading to Final proofs & Designs
