Novel Health
Visual Identity & brand alignment
Novel Health – your home of personalised health solutions, delivered differently. Combining the very best of novel and traditional therapies, our network of specialists provides premium quality healthcare with one objective:
To refresh and help improve your quality of life because it matters how you feel

First things first
Understanding the client
Creating a visual identity is a thrilling challenge that requires a deep understanding of the brand’s values, mission, business objectives, and target audience.
Knowing the market: researching Novel Health’s competitors led to identifying unique opportunities for visual differentiation.
Novel
adjective
nov·el | ˈnä-vəl
of a new and unusual kind; different from anything seen or known before
Health
noun | helθ
the state of being free from illness or injury


Design Systems
A consistent and cohesive visual language
The design system we created is based on a set of guidelines that outline specific design elements such as colour palettes, typography, spacing, and imagery, ensuring consistency across all platforms as well as helping to convey Novel Health’s personality and values.
Dynamic Typography
A fresh start to your healthcare
A fresh start to your healthcare
A fresh start to
your healthcare
A fresh start to
your healthcare
A fresh start to
your healthcare
your healthcare
When writing titles/headers we can use a mix of the ‘thin’ font-weight and the ‘medium’ font-weight where the latter emphasis on the message.
H6 should be always at least 2pt bigger than the body copy which brings it to a minimum size of 11pt for H6.
Dynamic Typography
H1 = 100%
H2 = H1 / 1.25
H3 = H2 / 1.25
H4 = H3 / 1.25
H5 = H4 / 1.25
H6 = H5 / 1.25
Primary & Secondary Colours
Other brand Applications
The Logo
A logo is a critical component of a visual identity and one of the most recognisable aspects of a brand. The starting point for this logo development was to look at the Novel Health Community consisting of: patients, healthcare professionals, and pharmaceutical & service providers. It’s about bringing people together and caring for each other.
The Community

The People within

The Resulting Final Brandmark

The Final Logo Including Brandmark and Logotype
