SKUvantage
SKUvantage is all about product content production. They offer a wide range of services from high-quality e-commerce product photography, write product descriptions, do data cleansing, 360 spins and video. Through their cloud-based product information management system SKUlibrary they offer their clients an all-in-one solution to create, share and manage product information.
SKUvantage asked us to create a visual identity that can be applied across all their different products, services and communication channels.
And this is how it went (in a nutshell)…
From here…
Refresh and Unify SKUvantage’s online appearances by:
Aligning the SKUVantage brands within the digital space +
Creating a visual Identity +
Producing style guides for various brand applications and communication channels
to here…
Discovery – Get to know the client
Their company +
Their brand +
Their people & culture +
Their products & Services +
Their Customers
to here…
RESEARCH
USER STORIES +
REQUIREMENTS +
FUNCTIONALITIES +
to here…
from mood boards to iterations to final designs
to here…
Wireframes +
UX for websites and online services
to here…
Creating Style Guides for:
General Appearances
Use of logos, fonts, colours, graphics and images
Websites (including build)
UI for online services
