We teamed up with FallonDasey, the copywriting agency in our office, to help with their client WesTrac to create a digital B2B marketing campaign. The aim was to use a customer story to promote the advantages of the CAT 6015B, a 140-tonnes construction excavator.
… and this is how it went (in a nutshell).
The brief Create a digital b2b marketing campaign involving a customer story
Get to know the client
Their company +
Their brand +
their people & culture +
Their products & Services +
scripting & conducting Interviews +
writing customer story, press release, white paper, copy for landing page & banner ads, EDM +
Designing a landing page & banner ads, whitepaper
an engaging, effective and beautifully crafted B2b campaign
A4 landscape whitepaper
How can we help you?
Call us on
+61 40 777 1973
Studio 8, 21 Sydney Road
Manly NSW 2095