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We teamed up with the copywriting agency FallonDaseyto help create a digital B2B marketing campaign for their client WesTrac. . The aim was to use a customer story to promote the advantages of the CAT 6015B, a 140-tonne construction excavator.

And this is how it went (in a nutshell)…

Westrac-6015B-campaign

From here…

The brief Create a digital b2b marketing campaign involving a customer story
Westrac-logo

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Get to know the client
Their company +
Their brand +
Their people & culture +
Their products & Services +
Their customers
Westrac-get-to-know

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Research
Westrac-interview

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Scripting & conducting interviews +
Visual concepts
Westrac-interview

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Writing customer story, press release, white paper, copy for landing page & banner ads, EDM +
Designing a landing page & banner ads, whitepaper

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Revisions
revision icon

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An engaging, effective, and beautifully crafted B2b campaign
Westrac-landing-page
Westrac-6015B-white-paper

A4 landscape whitepaper