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We teamed up with the copywriting agency FallonDaseyto help create a digital B2B marketing campaign for their client WesTrac. . The aim was to use a customer story to promote the advantages of the CAT 6015B, a 140-tonne construction excavator.
And this is how it went (in a nutshell)…
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The brief Create a digital b2b marketing campaign involving a customer story
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Get to know the client
Their company +
Their brand +
Their people & culture +
Their products & Services +
Their customers
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Research
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Scripting & conducting interviews +
Visual concepts
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Writing customer story, press release, white paper, copy for landing page & banner ads, EDM +
Designing a landing page & banner ads, whitepaper
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Revisions
