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We teamed up with FallonDasey, the copywriting agency in our office, to help with their client WesTrac to create a digital B2B marketing campaign. The aim was to use a customer story to promote the advantages of the CAT 6015B, a 140-tonnes construction excavator.
… and this is how it went (in a nutshell).
From here…
The brief Create a digital b2b marketing campaign involving a customer story
to here…
Get to know the client
Their company +
Their brand +
their people & culture +
Their products & Services +
Their Customers
to here…
Research
to here…
scripting & conducting Interviews +
visual concepts
to here…
writing customer story, press release, white paper, copy for landing page & banner ads, EDM +
Designing a landing page & banner ads, whitepaper
to here…
Revisions
to here…
an engaging, effective and beautifully crafted B2b campaign
How can we help you?
Call us on
+61 40 777 1973
Studio 8, 21 Sydney Road
Manly NSW 2095
Australia