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We teamed up with FallonDasey, the copywriting agency in our office, to help with their client WesTrac to create a digital B2B marketing campaign. The aim was to use a customer story to promote the advantages of the CAT 6015B, a 140-tonnes construction excavator.

… and this is how it went (in a nutshell).

Westrac-6015B-campaign

From here…

The brief Create a digital b2b marketing campaign involving a customer story
Westrac-logo

to here…

Get to know the client
Their company +
Their brand +
their people & culture +
Their products & Services +
Their Customers
Westrac-get-to-know

to here…

Research
Westrac-interview

to here…

scripting & conducting Interviews +
visual concepts
Westrac-interview

to here…

writing customer story, press release, white paper, copy for landing page & banner ads, EDM +
Designing a landing page & banner ads, whitepaper

to here…

Revisions
revision icon

to here…

an engaging, effective and beautifully crafted B2b campaign
Westrac-landing-page
Westrac-6015B-white-paper

A4 landscape whitepaper

How can we help you?
Call us on

+61 40 777 1973

info@obii.mobi

Studio 8, 21 Sydney Road
Manly NSW 2095
Australia

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